October 2, 2022
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Hot! Shopping Alert: French Store Iro Opened in the Nolita


French fashion brand, IRO, is set to make us really broke with their newly opened Flagship in Nolita. While IRO, has been available at trendy shopping destinations including Barneys, Scoop, Curve and Saks, this mark the first time a standalone store opens in the USA.

We got a sneak peek at the new 2,000 square feet digs (located on 450 Broome) at the party celebrating the store. In attendance at the party were Coco Rocha, Adrian Grenier, Erin Heatherton and Harley Viera Newton along with the usual coterie of fashion types. Naturally, fell in love with so many pieces.

The store, the first of six, expects sales of $3 million. That’s a lot of fashion.

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