July 17, 2018

Hot! Madewell Celebrates New Flagship Store with a Party

This past Wednesday, (April 27) a bevy of shoppers, tastemakers, fashion types including Alexa Chung, swarmed Madewell‘s new flagship store (and second dig) located in the Flatiron District. The new two-floor, 6,500-square-foot store was packed, we are talking wall-to-wall people, because it was after all a party. Guests who braved the crowds enjoyed a special selection of bites conveniently scattered through cavernous store, drinking and dancing and of course shopping including a special artist-Designed tote created for the nights event and with proceeds from the sale to benefit the Whitney Museum of Art. And, for the daring souls who there was an “appearance appraisal” from the Bumbys, a masked performance artist group who rate willing participant looks (FYI- the woman is nicer).

The celebrations continue and this Saturday, Madewell will host an all day party. Checkout the full details here. Also, take a look at the images from the evening.

(All images via MadeWell)

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