October 25, 2016

Hot! Designer Reed Krakoff Honored with Whitney Museum’s American Art Award

WHITNEY MUSEUM of American Art 22nd Annual AMERICAN ART Award

Though, Reed Krakoff’s 16 year partnership with Coach–where he served as its president and executive creative director–is coming to end, his relationship with the Whitney Museum is going strong. Krakoff, known for this splashy designed handbags, received this year’s American Art Award presented by the Whitney Museum, a yearly honor given to influencers who have demonstrated commitment to continuing the cultural heritage of the arts in America. “The honor was a reflection for my love of American art,” Krakoff’s tell us. “As an American designer, I’m inspired in my personal and professional life by many of the artists, whose work makes up the Whitney’s collection.

Krakoff, who received his award (designed by artist Anne Collier) at the American Art Award dinner last week, which was  at Highline Stages, was beaming with pride at the event. “You will succeed if you work hard at your talent(s) and have clear vision for your success,” he says. “Talent is talent and hard work is hard work.” There’s no denying his talent which was on display during the cocktail portion of the dinner, in the form of exclusively designed Track Tote bags and were available for purchase. Designers Kate Gilmore, Nan Goldin, Adam Helms, and Kiki Smith also contributed to the project which showcased the bags along with number of times each designers presented works at the museum.

The dinner in addition honoring notables including Krakoff along with Martin Z. Margulies,  Michael Ward Stout on behalf of The Robert Mapplethorpe Foundation, also raised money for the Museum. This year with the contribution from the cadre of social types in attendance the museum raised over $1.6 million. The funds will benefit Whitney educational initiatives and independent student programs.

The kick off dinner will continue with an official fundraising party this May.

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