T-Mobile Debuts Alter Ego Campaign and HTC One
T-Mobile brand ambassador, Carly’s vibrant magenta dresses are no more. This is because she is going rogue. The uber girly dresses are being replaced with a superhero inspired leather pant suit as well as a 1000 cc Ducati superbike. Carly’s new look is part of T-mobile’s new ad campaign, “Alter Ego.”
The ad campaign, which we recently previewed at an intimate party held at Catch Roof, aims to challenge T-mobile perception in the current market place. The effort, at least to us, seems successful. The ad features Carly navigating her city while riding her bike, this is done symbolizes the speed and capabilities 4G network.
At the party we also got a chance to play with T-mobile’s new HTC One. The phone which arrives in stores on April 25 is slick and incredible thin with an impressive 8-megapixel camera.