Model Erin Wasson to Grace Rockport Fall 2012 Campaign
Come this September, supermodel will grace the ads for Rockport’s Fall 2012 campaign. The model will be featured in the print ads, online videos, as well as promotional events from the innovative company.
The campaign, which was shot last week in Soho in a loft-style studio, is entitled “Day in the Life.” It follows the American beauty through a typical busy day – beginning at the photo-shoot and ending with an evening out, all while wearing key styles from Rockport’s 2012 Fall collection. The campaign is to show consumers that there’s no need to sacrifice style for comfort.
“Rockport is an authentic American brand which is important to me, being from Texas. At our first meeting, I was wowed to see how fashionable they had become. The idea of enabling women to have great heels with athletic technology for maximum comfort and style is the perfect ten,” says Erin Wasson.
The Fall 2012 men’s and women’s styles incorporate adiPRENE by Adidas cushioning technology. In the past four years, Rockport has been working towards building their fashion credibility. Everyone knows they offer comfortable shoes, but the company wants to show consumers their commitment to style. — Tania Jen