Zac Posen For Target 24th-Hour Shopping Party
On April 15th , 2010, the New Yorker Hotel ballroom was transformed into a shopping oasis where New York fashionistas came in droves to get first dibs on the limited edition pieces from the Zac Posen for Target collection which will officially hit stores April 25th nationwide. The well-heeled New Yorkers who attended this 24-hour shopping extravaganza, were joined by celebrities such as Ginnifer Goodwin, Maggie Gyllenhaal, Claire Danes, Selma Blair, Mena Suvari, Parker Posey, Michelle Trachtenberg, Olivia Palermo, Theodora and Alexandra Richards, Coco Rocha, Alek Wek, Sessliee Lopez and Kelly Bensimon to name a few.
Upon entry to the converted space, some patrons were able to give their best model stance and take a poloroid snapshot in front of a print ad for Zac Posen’s collection, followed by offerings of Mardi gras masks, glow rings & other party favors to add to this highly anticipated shopping event weeks in the making. Perusing the racks which lined the ballroom, while sipping on champagne and strawberry vodkatinis, gave every shopper a taste of VIP treatment and the chance to shop in style. But if sipping cocktails slowed your reflexes it was definitely to your detriment as fellow shoppers may have snagged the last size in that Tuxedo inspired body suit you had your eye on, which seemed to be the most popular item of the collection. Other must-haves included the multi-color safety pin print dress, the tuxedo pants suit and the eye catching red leather crop jacket. The collection also reminded us that summer is just around the corner, with metallic one piece and bikini swimsuits which is this season’s staple and if you’re looking for a little coverage you could add the safety pin print sarong to your stash.
As the night wore on and more shoppers filled the room, your competitive instincts had to kick in as items were disappearing off the racks between blinks and lines for dressing rooms wrapped the entire 2nd level space. Many shoppers waiting in line had enough items to open their own boutique. While others decided they didn’t need to try the pieces, as time was of the essence and items were going fast. So the savvy shopper’s technique was to buy everything they could get their hands on and do their fittings at home since Target has a 90 day return policy. This I thought was a very smart strategy and couldn’t have thought of a better method myself.
Lisan J. Simpson
Images thanks to Lisan.