What You Missed at Coachella
Last weekend hipster types and music lovers celebrated the first weekend of Coachella with a slew of sun filled events. In case you didn’t make it or if you did make it but can’t seem to remember what you did here’s what went down.
On Friday--an army of fashion types invaded a private residence in La Quinta for a party celebrating hipster brand Wildfox. Notable attendees include Alessandra Ambrosia, Stassi Schroeder and Hannah Bronfman all of whom wore pieces from Wildfox.
On Saturday, A|X Armani Exchange took over a parking lot for its annual Neon Carnival. Naturally, pictures from event flooded the internet and twitter/Instagram wasn't the same. Guests including Julianne Hough, Vanessa Hudgens, Emma Roberts, Ashley Madekwe, Jamie Chung, Jessica Szohr and DJ Atlanta de Cadenet enjoyed carnival games and thrill rides, including bumper cars, a giant slide, and a neon ferris wheel along with cocktails from SVEDKA. The guest who decided to stay away from the carnival activities were not without entertainment as music from DJ’s Kayper, JUS-SKE and Jesse Marco played.
On Saturday and Sunday, LACOSTE hosted its 4th annual Desert Pool Party. The event, which was held in Thermal California, featured a crocodile raft-filled pool,cocktails and popsicles from Patrón Tequila, games, and specialty created LACOSTE Home beach towels and floor pillows. Tunes from DJ's Elijah Wood, Alexa Chung, Tennessee Thomas and Danny Masterson covered the room. Celebrity guests including pop stars Katy Perry, Joe Jonas and Nick Jonas, The Carrie Diaries’ AnnaSophia Robb, actor Chris Pine, modelAlessandra Ambrosio, It’s a Brad, Brad World star and celebrity stylist Brad Goreski, Castle’s Stana Katic, filmmaker Liz Goldwyn
Guests partied hard at the weekend "Volt Valley" party hosted by Night Vision Entertainment and Chevrolet and in conjunction with The Mirage featuring Bagatelle Beach. VIP attendees including Lucy Hale, Josh Henderson, Connor Cruise, Alex Pettyfer, Jessica Lowndes, Juliette Lewis, Jack Osbourne and Jesse Metcal arrived at a private ranch to celebrate the festival. While there they had to opportunity to sample special Patrón creations including -- Patrón infused Cool Haus ice cream sandwiches, Patrón XO Café Coffee Crunch and more; Cuisine from Bagatelle; got a sneak peek of a VEVO TV Control Room; zipline their way through the festivities; party in a branded hot air balloon; and enjoyed a Chevy recharge lounge featuring Pabst Blue Ribbon and Redbull.
Talk about pool party. On Saturday and Sunday, BOSS Orange and Nylon Magazine held the “Escape House” a poolside celebration that included performances from singer Eve; and featured upscale BBQ, along with fun activities like ping pong, bocce ball and a braid bar. Among the attendees were the April's cover Paramore lead singer Hayley Williams, Chelsea Leyland, Harley Viera Newton, Fabrizio Moretti of The Strokes, DJ Miles Hendrix, Leigh Lezark of the Misshapes, and Josh Madden Madden and many more. Music from Harley Viera Newton, Chelsea Leyland, Neon Indian, Irina Lazareanu, Pixie Geldof, and Tennessee Thomas rounded the activities.
Over the weekend BCBGeneration brought their renowned style and attitude to Vestal Village. The environment featured Maker’s Mark® Bourbon cocktails, Freixenet drinks, FIJI Water and small bites including "Maker’s Mark® Bourbon Mini Caramel Pecan Tarts." While the music of DJ Chris Kennedy and powered up at the BOOSTCASE Lounge. Additionally, on hand were items that were specialty curated by the creative forces behind BCBGMAXAZRIA and Benefit Cosmetics -- items included sunglasses, straw hats, maxi dresses and sandals. Notable guests in attendance at the BCBGMAXAZRIA and Benefit Cosmetics Style & Beauty Bungalow were actress Lucy Hale, socialite Annie Breiter, musician Alex Deleon and bloggers Melanee Shale of MELANEE SHALE and Kier Mellour.
For three days during Coachella the Hard Rock Hotel Music Lounge welcomed guests and closed the weekend with the Fools Gold party. Stars such as Questlove, Lucy Hale, Catherine Giudici, AnnaSophia Robb, Whitney Port and Matt Leinhart took in DJ sets by a A-Trak and Connor Cruise while relaxing by the Barefoot Refresh pool. Activities at the Lounge included a Women Who Rock Pool Party which was hosted by Kelly Rowland.
Over 500 guests arrived at Merv Griffin Estate for H&M first Coachella Pool Party headlined By Santigold. In addition to the set from Santigold guests also enjoyed performances from The Dough Rollers, DJ Shorty Stump and a DJ set from DJ Michelle Pesce. Notables Attendees included Diane Kruger, Joshua Jackson, Julianne Hough, Darren Criss, Sophia Bush and Justin Chatwin.
LA QUINTA, CA - APRIL 13: Santigold performs onstage during the H&M Loves Music Coachella 2013 kick off event at Merv Griffin Estate on April 13, 2013 in La Quinta, California. (Photo by Michael Kovac/Getty Images for H&M)