J.Jill’s Newest Campaign Will Make You Want to Stock up on Totes
A perfect lightweight tote that not only takes up very little room but also can fit a slew of summer essentials for an unexpected short getaway is a must. This much is true. So, why not choose one that fits those needs and GIVES BACK? If you’re in the market for such a tote. You’re in luck. This May, J.Jill is launching a Compassion Connects Us All campaign, an initiative (among other things) to raise awareness for women in need. As part of the campaign, J.Jill is encouraging customers to show their J.Jill style using #JJILLCOMPASSION. For every photo tagged,J.Jill will donate $1 to help homeless and disadvantaged women regain their self-sufficiency via the J.Jill Compassion Fund, up to $350,000.
As part of the campaign the retailer is also debuting a Compassion Fund Tote ($29), featuring a painted floral design and fringe-tasseled tie closure, as well as the message “compassion connects us all” printed in the interior, where 100% of proceeds will benefit causes that affect women in need.