NET-A-PORTER Beauty Department Turns One and Expands The Section
When NET-A-PORTER dipped their swanky toes into beauty a year ago, they sold products from just 11 brands. Today, the beauty section now carries over 400 star products of which nearly 100 are exclusive to NET-A-PORTER from more than 90 brands. While the number has grown and now include offerings from all over the world, the products continue offer the same quality as the original group. To celebrate their one year anniversary NET-A-PORTER held a special preview at their headquarters to a group of beauty editors. Here’s a run down of the what he saw.
James Read: A line of luxury products from its namesake founder. James Read line of products not only leave the skin bronzed but they also give a healthy natural glow. Whether you’re naturally “tan” or looking to give your skin a darker shade his products will work you. This carefully formulated range blends hydrating and anti-aging ingredients with super flattering pigments for a revolutionary, all-natural color.
Estelle & Thild: Named after founder’s Pernilla Rönnberg two daughters, the brand sources high-quality products including certified organic ingredients and pure bioactive ingredients that are toxin-free and naturally powerful. The resulting products are effective, sustainable and and only using the purest extracts and oils. Stay tuned for our thoughts on their products.
Original & Mineral. Housed in travel appropriate bottles this Australian hair care brand features products that are free from Sulfates, Parabens, MIT, Phthalates, Triclosan and Propylene glycol; additionally, instead of using many of the harsh chemicals like some hair care brands, Original & Mineral uses quality botanicals and essential oils. Whether you have dry, color-treated hair or suffer from dry-scalp, your hair will shine and feel well cared for.
Kilian: lovers of scent will enjoy the fragrances created by Kilian Hennessy. Not only are scents created using finest raw materials and rare essential oils but they are also housed in the most fashionable reusable cases. Scents include “Good Girl Gone Bad,” and my current favorite “Forbidden Games.”
ILIA: The thing about organic and natural makeup is that products don’t particularly work as well as many mainstream products. ILIA is different, its founder Sasha Plavsic created the line to really compete with these products– they feature intense pigments and highly nourishing active ingredients. The line which include lipsticks, cheek stains, illuminators, and tinted moisturizers, is created using up to 85% certified organic and bio-active botanicals.