aerie Launches Its First-Ever Makeup Collection
aerie for the affordable line for the young, fabulous lady and on a budget is getting even better with their recent addition of their first ever make-up line — aerie Color. The collection which we recently previewed is now officially in stores and to commemorate the occasion the company held a celebration at their flagship in New York City. During the special celebration customers enjoyed free makeovers and tips from celebrity makeup artists, Searon McGratten and Pascale Poma, who have worked with stars such as Michelle Trachtenberg, Katharine McPhee and Nikki Hilton, among others. Following their makeovers, the women posed in the “15 Seconds of Fame” mini photo studio and had their portraits projected onto the 15,000-square-feet Times Square LED screen.
aerie Color includes Botanical Volugloss in eight shades, Superfruit Vitamin Gloss in nine shades, Vast Lash Mascara, which features industry’s first spiral rubber brush technology, four radiant eye shadow palettes with five shades in each and Forever Liner eyeliner, available in four shades. ($8.50 – $14.50)