October 24, 2016

Hot! Catherine Malandrino at Shop W Style Shopping Celebration

To celebrate its first EVER shopping issue on (newsstands now),  W Magazine,  teamed up with more than 40 retailers in the meatpacking district for a one-day shopping extravaganza.  Retailers offered discounts, special appointment only shopping consultations with professional stylists (like Sarah Gore Reeves),   and other specials deals for eager customers who shopped in the area.   For instance, Tory Burch offered customers 20% discount, as did Hugo Boss, while scoop offered a 15% to their customers.   What’s more to help customers navigate the specials or just take a break from shopping, W Magazine, created their first ever W Style Lounge at The Standard Hotel.  At the lounge guests picked up a goodie bag with a map of all the stores offering discounts, a $20 gift to GUESS Card (if you registered to their mailing list) and a complementary beauty consultation from Shiseido.
Additionally, W Magazine, launched their first ever Fashion Forums.  The forums led by W Fashion Market Director Treena Lombardo with a special appearance from fashion icon Catherine Malandrino and rising star and former J.Crew designer Chris Benz.  At the forum both designers answered questions from the public.
Catherine Malandrino, discussed the women who inspired her current collection: Madonna,  Mary J. Blidge, Alicia Keys and dished on the importance of a dress as a staple piece;  the dress she explained – is the one piece you can always get ready with and will always look complete. You don’t have to worry about pairing or styling.
While Chris Benz, revealed the woman for who he designs for saying: “She is very humorous, rumpled and has a raw edge. She would wear a ponytail, a cashmere sweater and combat boots.”  The woman he designs for is an interesting woman, because Chris prefers refined, beautiful, and classic women styles.
Bravo W Magazine to wonderful night of fashion and shopping and hopefully to shopping series to come.  Next stop, perhaps Fifth Avenue? We are saving our money just in case.
. Thanks to for the video.
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