aerie Launch at American Eagle Times Square (Mar. 24)
WHO: aerie, American Eagle’s loungewear, intimates and beauty brand, and professional makeup artists Searon McGratten and Pascale Poma.
WHAT: In celebration of aerie’s first-ever makeup collection, aerie Color, shoppers are invited to live like a celebrity for the day and be the first to experience the new collection with free makeovers and tips from professional makeup artists, Searon McGratten and Pascale Poma, who have worked with stars such as Michelle Trachtenberg, Katharine McPhee and Nikki Hilton, among others. Following their makeovers, guests can pose in a mini photo studio and have their portrait projected onto the 15,000-square-feet Times Square LED screen, creating the ultimate 15 seconds of fame experience.
Shoppers will also enjoy catering by Dylan’s Candy Bar, an exclusive gift with any aerie Color purchase and an aerie Color Vast Lash Mascara with any aerie purchase of $35 or more.
aerie Color includes Botanical Volugloss in eight shades, Superfruit Vitamin Gloss in nine shades, Vast Lash Mascara, which features industry’s first spiral rubber brush technology, four radiant eye shadow palettes with five shades in each and Forever Liner eyeliner, available in four shades. ($8.50 – $14.50). aerie Beauty fans include Audrina Patridge, Adrienne Bailon and Michelle Trachtenberg, among others.
WHEN: Wednesday, March 24, 2010 from 2pm – 5pm
WHERE: American Eagle Outfitters, 3rd Floor aerie by American Eagle, 1551 Broadway, New York, NY 10036 (@ 46th Street).