eBay + CFDA Launches Sophomore Collection of “You Can’t Fake Fashion” Totes
The 75 designer totes, engraved with the same message, come from a joint venture between Council of Fashion Designers of America (CFDA) and online retailer eBay. The aim of the venture –is to raise awareness against the use of fake goods and encourage consumers to buy authentic merchandise. Steven Kolb, CEO of the CFDA said:
“The CFDA works to protect designers’ intellectual property, and fighting counterfeits is a critical issue to CFDA, eBay and the fashion industry at large. We continue to collaborate with eBay on this bold campaign to educate shoppers on the dangers of counterfeits, raise awareness of our mutual dedication to the fight against fakes and emphasize the importance of original design.”
The canvas bags will retail for $200 and will go on sale this Tuesday (March, 20 at 8 AM PT/11 AM ET) exclusively through eBay’s buy it now feature. Additionally, four standard supply styles will go on sale $45.
If history tells us anything, these limited-edition totes from designers including John Varvatos, Rachel Roy, Tommy Hilfiger, Charlotte Ronson, Robert Geller, Narciso Rodriguez,Ralph Lauren,Herve Leger by Max Azria, Diane Von Furstenberg, will sell quickly. So, if you are interested in any of the styles – don’t wait.
Take a peek at the collection. Images via