October 22, 2016

Hot! Rory Beca Chats about Forever 21 Collection

I don’t often shop at Forever 21, but after attending the Time Square Flagship store, this soon will change especially after previewing Rory Beca‘s collection for the chain. Last Thursday (March 3)-I headed to the busy location to chat with Los Angeles designer Rory Beca, about her Forever 21 collection, including inspiration, her favorite pieces, Spring Trends, and shopping (check out our tumblr for her the video).

[Forever 21] hits to many different women,”gushed Rory as she explained why she chose to collaborate with the uber affordable store, “so they have the girls who can not necessarily afford Rory Beca collections; so they are able to buy it another way.” And, this 21-piece collection, will certainly hit “a whole different market of women,” as Rory suggests.

The sweet collection, which includes printed satin dresses (featuring designs by her brother), a sweet romper, and embellished knits, is available to purchase now and each piece retails for under $30.

Check out the collection (Thanks to instyle.com)

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