Matrix Celebrates the Launch of Biolage Cleansing Conditioner and Style Link
Beauty Giant, Matrix gathered a slew of notables to celebrate the launch of their new products offerings. The event held at the Crosby Street Hotel, saw appearances from Zosia Mamet who arrived at the event with her blonde bob, styled by Matrix Artistic Director Nick Stenson, along with Bethenny Frankel (who was styled by Matrix Celebrity Stylist George Papanikolas) Kristen Taekman, Kelly Bensimon, Melissa Rycroft, Tye Strickland and of course loads of beauty editors. The event included makeshift styling stations maned by professional hairstylist who also offered hair tips on how to get healthier hair using the new line.
The guests in attendance got a sneak peek at Biolage Cleansing Conditioner, the new line from Matrix. The new conditioner available a for a wide range of hair types (with a formula for each hair type), offers a no-shampoo method one-step 5-minute cleansing solution. It is free of parabens, heavy silicones and harsh salts and leaves your hair feeling and glorious (so says my hair).
In addition to the previewing the new conditioner we also got a sneak peek at Matrix’s Style Link. The new service allow users to create their own “style” from 11 products and three boosters. With Stylelink, users can customize your their own style recipes – mix, cocktail, layer & boost it to create 1 million looks with dual-link technology that delivers superior styling results.