Your Money is No Good at Marc Jacobs Pop-up Shop
Hot of the heels of Alexander Wang’s recent secret party in which lucky attendees were gifted clothes from the recent collection, Marc Jacobs is coming out swinging with his own form of viral promotion. Attendees, at his pop-up who use social media and don’t mind whoring their channels, will receive free items including his newest fragrance and can win additional prices (like really big prices). What’s more the pop-up shop will offer a much needed oasis from the winter elements.
Here’s what else is going down in the shop:
- A comfortable lounge with food, drinks, and Wi-Fi.
- Daisy-themed artwork by Langley Fox Hemingway.
- A live Daisy photo booth.
- Music by D.J. Jilly Hendrix.
- Daisy fragrance samples and Marc Jacobs accessories.
The Daisy Marc Jacobs Tweet Shop–a 1,746-square-foot store–on 462 West Broadway that will open from 11 a.m. to 7 p.m. February. 7 through 9. Anyone with “social currency (posts on Facebook, Instagram, and Twitter that use the hashtag #MJDaisyChain)” can purchase from items the Daisy fragrance line.