Stop the Presses… Isaac Mizrahi Launches New Beauty Line.
Well done, Isaac Mizrahi. What you ask? Said, designer is growing his empire in the most unexpected way. Isaac is introducing a new line of beauty products with True Cosmetics. “I am so happy to be launching a beauty line. I LOVE color and now I get to share my passion for it in this new and exciting way! The right makeup is essential to a woman’s look, and making women feel beautiful and confident is what my brand is all about,” said of Mizrahi of his new collection.
The new collection created with True Cosmetics includes anti-oxidant skin care, color cosmetics and face makeup that are cruelty free and all infused with proprietary blends of CoQ10, green and white teas, Vitamins A and E and marine algae. He brings his bold shades to an extensive range of eye shadows, blush and lip products. The shades are named after Isaac’s favorite things – New York, Hollywood icons and more. Naturally, the collection looks stellar. “True Cosmetics has been a leader in the spa industry for over a decade. Isaac Mizrahi is one of the most creative designers working today and his incredible sense of color is evident in the creation of TRUE Isaac Mizrahi cosmetics. We are thrilled to be working together to bring to this collection to a broad audience,” said Michael Alper, founder of True Cosmetics.
The 144 TRUE Isaac Mizrahi collection launches on February 9th with items from the collection will retailing between $10 to $68. When it hit stores costumers can purchase items from the collection at select retailers as well as IsaacMizrahi.com. What’s more to debut the collection will QVC will host a TRUE Isaac Mizrahi collection ‘viewing’ with select shows. The first viewing will air on February 9th at 10 PM EST and will showcase a trio of lip-glosses in a special bright pink cosmetics case designed by Isaac. Isaac will also appear on QVC on Friday 13th at 1-2 showcasing the collection. Fun fact, Isaac Mizrahi is the first fashion designer to offer beauty products on QVC.