LOFT Summer 2011 Collection (First Look)

LOFT hosted a cocktail party at Chelsea Piers Pier 59 Studios to unveil their summer 2011 collection. Partygoers buzzed amid champagne, wine and hors d’oeuvres while canvassing a collection imbued with hues of coral, berry, cerulean, plum, silver and gold – an alluring spectrum reminiscent of a lazy day lounging by the sea. LOFT 2011 summer collection is peppered with applique such as stones, beads, decorative threading, and mesh, lending to an earthy yet vibrant quality. And with an assortment of comfortable, lightweight, touch appealing fabrics, this collection maintains a delicate yet delightful balance of casual yet feminine charm.

Fashionable Finds

LOFT also showcased a capsule collection by Lela Rose: a collection of summer dresses in whites accented with silvers.

Lela Rose Capsule Collection

LOFT summer collection is easy, casual, colorful and refined. Its succeeds in presenting a versatile line that mixes and matches beautifully while maintaining the flexibility to wear day or night. Bravo!

The entire collection below

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