Campaign Trails: Kate Moss for rag & bone Spring 2013
If we were to pick a model to represent the edgy and rock & roll spirit of rag & bone, our choice would only include Kate Moss. It seems, we might have a knack for casting because we just got the teaser images for rag & bone spring 2013 campaign. And, you guessed it: Kate Moss is front and center. Moss, naturally, is doing what she does best– working the camera.
Snapped by photograper, Alasdair McLellan, in England, the images are stricken. “The spirit of the images is definitely consistent with the first campaign. We got lucky with the natural light on the day and captured some cool, natural smiling shots of Kate in her home environment,”
says David Neville, Managing Partner.
The print campaign will appear in the issues of Vogue, Vanity Fair, The Paris Review and Self Service, additionally expect outdoor advertising, including a billboard in LA and wild postings in NYC.
The images below. Photos: rag & bone