Vanessa Paradis to Front the H&M’s Conscious Collection
Another day, another H&M update. As you might know, when H&M, is not busy collaborating with famous designers such as Maison Martin Margiela, or busy trying to buy your old clothes, they are busy coming up with creative ways to produce more environmentally friendly clothes that are not only stylish but affordable — such as the Conscious Collection. The line has been around for sometime but without a notable face attached to the campaign. However, this soon is about to change. As Vanessa Paradis has just signed on as the first celeb for the collection.
Of the decision to front the collection, Paradis, explains
“I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes…”
The collection includes–which is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel–apparel and accessories. On the accessories end expect finds such as ankle-strap heels and on the apparel end look for cool jumpsuits and super cute dresses.
Check out the video of Vanessa in the campaign