October 21, 2016

Hot! Video G-Star Raw Latest Campaign “Art of Raw” Totally Rocks

If its one thing that sets G-Star Raw apart from the competition — besides the quality of the denim course, is their unique and innovative showcase of their designs. The fashion week presentations are nothing short of spectacular. “We’re about constant innovation, with denim at the core,” said Shubhankar Ray, global brand director of G-Star.

So, its not entirely surprising that for the latest advertising efforts G-Star Raw– the “Art of Raw campaign”–they created an über adorable animated video. The video, created by the team with animation from Glassworks London and featuring a score from DJ Skrillex, takes a viewers into the process of creating the denim.  Naturally, the video, wouldn’t be complete without the recently anointed mascot “Skeleton Dog.”

Here’s a sneak peek of the video. Folks in Berlin will get the first view on February on 15 and will continue through Europe, U.S. and Japan.


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