H&M Launching a New Standalone Store
Swedish retailer, Hennes & Mauritz, is expanding. And, not in the way you might expect. Coming this spring, H&M is launching a new standalone store– & Other Stories. The new shop will open in ten European countries and available through an online store.
All of us at & Other Stories are thrilled to open our first stores in some of the major European cities and we are looking forward to offering our collections to an even broader audience through stories.com”, says Samuel Fernström, Head of & Other Stories.
When the stores opens it will feature a wide array of options for women– including shoes, bags, accessories, beauty and ready-to-wear apparel. Expect diverse offerings at affordable prices and made with great quality with masculine tailoring but a flair of feminine chic. As a result, the aim is that these pieces will stay in your closet from season-to-season.
It seems with the new addition, H&M, is aiming to change its reputation as the maker of throwaway fast fashion.