Yes! David Beckham to Show Some Men Cleavage in H&M Spot for Superbowl
It seems like just days ago we thought, where has David Beckham been but more importantly where are the gratuitous shots of the soccer star in his underwear? It turns out like magic the unintended request turned into reality. On the second half of Superbowl, H&M will air a commercial with David Beckham. The 30-second high-octane commercial using new technology from Delivery Agent is the first of its kind as it offer viewers the opportunity to purchase items from the spot. The commercial will feature new items from David Beckham Bodywear line (this is the fifth) that are instantly available for purchase for consumers with select Samsung Smart TV’s through the through the t-commerce platform. Now thats a way to juxtapose fashion and technology. Naturally, the head honchos are trilled with the initiative.
“We’re thrilled to be back in action at the Super Bowl, showcasing our new campaign,” says Daniel Kulle, President H&M North America. “We’re bringing our A-game, the world’s top style icon and the best quality bodywear to the largest stage in the world.”