Sephora and Shopbop.com Hosts Makeup Launch Party
Shopbop.com partnered with Sephora and recently held a release party at the Times Square Sephora store to debut a Sephora Collection makeup set: Color Play 5-in-1 limited-edition palette. “Fashion and beauty are inextricably connected, so it seemed fitting to bring them together in an editorial feature. Our customer loves Sephora, so we’re thrilled to partner with them on this project,” says Shopbop Fashion Director Kate Ciepluch.
Inspired by Shopbop’s “Faces of Fashion” editorial look book, this set includes five color palates, each with ten eye shadows, two lip colors, and one blush. What’s more, each of these palates can be interchanged in a portable mirror compact—your look is already put together in a sexy color compact that is excellent for a girl on the go!
I sat down to test out one of these looks with Sephora makeup artist Shon Michaux-Simon, who loves the set because of its large range of colors. “You can switch from day-to-night and pop and go. You can also wet the colors and it will become more vibrant.” She wasn’t kidding! Using the Angelic Boudoir pallet, in just a few minutes, Ms. Michaux-Simon turned my eyes from ordinary to show stopping fabulous! And there were plenty of other ladies with gorgeous looks created by the sexy colors in this set. What better way could a girl spend just $30?
I asked Shon if she had any tips to make your New Year’s make up even more fabulous. “Always prime. It helps the shadow to last longer. And don’t be afraid to custom blend to get the color that you want. Take advantage of every color.” For women with darker complexions she added “Use lighter colors as highlights: above cheeks, under the brows, and the bridge of the nose.”
In addition to being treated to make up sessions with Sephora’s makeup artists, attendees were also treated to Sofia Mini Blanc de Blancs—delightful mini-cans of champagne with a straw conveniently included. Fun!
To top it off, Shopbop and Sephora are co-sponsoring a sweepstakes with the chance to win a year’s supply of makeup from Sephora as well as a $2500 shopping spree at Sephora.
Take a look at the Faces of Fashion Lookbook
More images below
Interchangeable color palettes:
- A Nod to Mod (bright blues, greens, pink , and purples
- Angelic Boudoir (nudes, sands, bright blue, fuchsia)
- Black is the new Black (black smoky colors)
- Boho Bombshell (dark blues, warm taupes, warm golds)
- Classics Never Die (brown smoky colors)