Sneak Peek: “I heart Ronson” Spring 2011

With the addition of a diffusion line at JCPenney, designer Charlotte Ronson, aims to reach a wider clientele of people who will love her trademark designs as much as her celebs friends. “It’s so nice to reach a much broader audience. And to work with a brand that’s so huge…it helps make everything else possible. You don’t have to worry about necessarily selling to certain stores. They have those stores,” Ronson tells Fashionista.com of her decision to work with JCPenney.

The “I heart Ronson” for JCPenney collection, which officially launched in 2008, is very hipsters inspired – think Williamsburg types, with a funky and vintage edge.

This collection is scheduled to arrive in Stores on February 2011 with most pieces retailing under $100.

The Lookbook (Images thanks JCPenney)

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