H&M Wants Your Used Clothes… Seriously
In recent days Zara’s disastrous effect on the environment has landed the retailer in hot water. As a result of the social discourse, Zara has promised to changed their production practices. In the next few year, the retailer, has pledge to produce garments that are kinder to the environment but those changes are not scheduled to take place for a few years. What’s happening now? H&M’s new clothing collecting initiative. The worldwide sustainability program, in which consumers “hand in used garments in H&M stores,” is the first of kind for a fashion company.
“Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M, “ explains Karl-Johan Persson, CEO H&M.
Customers who return garments, will not help in creating a greener environment but they will also receive a bag voucher. “The collected clothes are then handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use,” said the release.