Mizani Launches a New Line of Hair Care Aimed for Curly Hair
Mizani, whose products have tamed the tresses of women of color effortlessly for years, is launching a new line of hair products for aimed at women with curly/natural hair. The MIZANI True Textures line boasts nourishing marula, olive and coconut oils and formulated to offer much need moisture to offer long-lasting and defined curls without excessive additional products. It also is rich in antioxidants and essential fatty acids, so its smoothes, conditions and hydrates, leaving hair softer, shinier and restored for an amazing natural curl pattern. What’s more the line which is affordable–the highest priced item retails for $18–features many of the qualities (all products Silicone-free and Paraben-free) often only found in prestige brands but at wallet friendly prices.
The MIZANI True Textures is formulated with professionals hairstylist in mind. So women who in the past were forced to manage their locks have an option from a professional. “Our goal is to inform consumers that proper haircare maintenance can only happen at a salon,” explains Kate Oechsle-Truesdale, MIZANI Director of Education. “Having natural hair doesn’t mean you have to be your own stylist. MIZANI True Textures care and styling line proves that stylists are versatile on all hair types. True Textures allows stylists to teach their clients how to properly use the right products for their hair texture starting at the salon and ending at home.” Now that’s winning.
Here’s what run-down on the collection:
Comprised of eight key products, the MIZANI True Textures collection includes:
- MIZANI True Textures Moisture Replenish Shampoo (SRP: $16.00) – Gently cleansing sulfate-free shampoo
- MIZANI True Textures Moisture Replenish Conditioner (SRP: $17.00) – Moisturizing conditioner
- MIZANI True Textures Cream Cleansing Conditioner (SRP: $16.00) – Cleanse and condition in one-step with this gentle, low-foam sulfate-free cleansing conditioner co-wash
- MIZANI True Textures Intense Moisture Replenish Treatment (SRP: $18.00) – Deeply moisturizing weekly treatment used to help revitalize, intensify and maintain hair’s natural curl pattern
- MIZANI True Textures Curl Define Pudding (SRP: $18.00) – Define and elongate curls for touchable texture without crunch
- MIZANI True Textures Twist and Coil Jelly (SRP: $18.00) – Ideal for creating two- strand twists, coils, twist-outs, and braid-outs without crunch
- MIZANI True Textures Style Refresher Milk (SRP: $16.00) – Lightweight, nourishing spray that provides 24-hour frizz control and refreshes unwashed curls, coils, and waves
- MIZANI True Textures Curl Enhancing Lotion (SRP: $16.00) – Enhance, define and prevent frizz without crunch
All formulas in the MIZANI True Textures line are Silicone-free and Paraben-free.
Availability: October 2016 in salons and ShopSalon.com / January 2016 in Ulta and Ulta.com