December 14, 2017

Hot! NYFW: Texture on the Runway

It goes without saying that New York fashion week is about showcasing beautiful clothes, that said industrious personalities are using the gathering of fashion types to demonstrate creative initiatives. Case in point, this past fashion week,NaturallyCurly  hosted an event dedicated to all things related to curly hair. The event, Texture On The Runway, marked its third appearance during NYFW.  As in the past, the soiree, which was held at New York’s famed Gotham Hall and backed by Sally Beauty, celebrates Real WomenReal Fashion, Real Texture.

NaturallyCurly.com co-founder Michelle Breyer, explains of the celebration of curly locks, “although more brands and designers are embracing texture, traditionally Fashion Week has been a seasonal reminder for many women that their beauty is not the right kind of beauty. For years, NaturallyCurly has been working to change that conversation, and that is why we feel it’s so important for Texture On The Runway to take place at New York Fashion Week every year. Because representation matters.”

Not surprisingly with such a depth of diversity, the program drew where more than 700 influencers, media and VIPs all of whom watched the presentation of perfectly coiffed manes CantuCarol’s DaughterCreme of NatureCurlformers™Mielle Organics and SheaMoisture.

Highlights of the night included each brands original interpretations demonstrating their expertise in texture and highlighting the beauty and versatility of texture are below.

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