September 27, 2016

Hot! #NYFW: Jay Godfrey Beauty Backstage Spring 2015

The Jay Godfrey beauty look was inspired by a rock roll meets country type of girl from the 1960s. The concept called for big hair with subtle makeup and focus on the eyes. Janessa Paré, Aveda’s makeup artist, created a clean yet bold look. The look consisted of full on lashes, and a strong line above the eye. Below the eye, Janessa, created the illusion of fake lashes. This was done by carefully adding two small lines using a black pencil on the bottom of the outer lids. Think twiggy but more subtle.

On the hair, it was all about big hair and with some inspiration from Bridget Bardot. The idea was to create volume and texture. The team created the look by taking fine sections of the hair and blow drying it using Aveda’s Balance Control.  And then curling the end section and adding a finishing cream to keep the hair in place.

The nails were somewhat dramatic. They were clean with a distress accent. Nail guru, Pattie Yanke, created the look by using two coats of her Clouds (it is a dreamy cream nail lacquer) nail polish. She then carefully applied transfer foil on the nails which is available at stores like Ricky’s. And done. This nail look won’t work with a top coat as it will mess up the foil.

Take a look at the shots we captured backstage.

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