Does Denim Rule Your World? Guess Has a Site JUST for You.
As an adult my sartorial choices don’t often include denim but as a young teen denim ruled my world. One of my first denim purchases – a very cute pair of GUESS denim knee length shorts brought me so much joy that years later I still remember them. It happened when I was 13, after a shopping trip with my non-English speaking dad. I convinced him, because my mother wasn’t around, that I NEEDED those shorts to make my life better. While they didn’t significantly make my life better, they did look great on me and every time I wore them I felt like I could do anything.
With a 30-year history of creating great fitting jeans for the masses, I suspect my experience with my GUESS shorts is not unique. In fact, GUESS recently launched a microsite DenimIsOurWorld where fans from around the world using the #GUESSJEANS hash can upload pictures of themselves wearing their favorite pair of jeans. “After 30 years, a sexy, great-fitting jean is still at the heart of GUESS,” explains Paul Marciano, CEO and Creative Director of GUESS?, Inc., on the initiative “denim is our roots and continues to be our world.” Photos submitted will appear on the site as well as the GUESS’ facebook fan page. In addition to the fan photos, the microsite will also include invites to private shopping events, special behind-the-scenes videos including how GUESS jeans are constructed, profiles of key denim trendsetters within the company; and new tools to help customers find their perfect fit.
Does denim rule your world?