JCPenney’s nicole by Nicole Miller Celebrates 10 Years in Stores (WOW)
Retailers like Kohls, Target and H&M have seemingly created the tradition of partnering with established designers to get people into their retail spaces. But for JCPenney that’s just good business. In fact, one of their most notable collaborator, Nicole Miller, celebrated her 10th year with the retailer. “In 2005, we introduced nicole by Nicole Miller in response to customers who were seeking chic, yet versatile clothing that offered the fashion credibility of a renowned runway designer. Today, it has grown to be a full lifestyle brand offering everything from dresses and handbags to fashion jewelry and eyewear,” said Liz Sweney, chief merchant for JCPenney. “It was the first time Nicole designed an exclusive line for a department store, and it has since become one of the most iconic labels found in our stores today. We are excited to be celebrating ten years of its success.”
The notable milestone was fêted by JCPenney with an intimate dinner with a rarefied group of fashion types. Held at The Refinery Hotel Rooftop, the evening saw appearances from Nicole Miller along with friends Kate Dimmock, Cameron Silver and legendary models Pat Cleveland, Roshumba Williams, Kara Young, and Carol Alt all of whom appeared in the inaugural nicole by Nicole Miller presentation in 2005.
Guests at dinner got a unique look at past collections. The rooftop was adorned with a retrospective presentation highlighting iconic prints from throughout the past ten years of nicole by Nicole Miller at JCPenney. Additionally, guests a got a sneak peek at the limited edition nicole by Nicole Miller 10-year anniversary collection. The new collection which retails from $38-120 and includes tops, dresses, faux leather pants, outerwear, accessories, pays homage to Nicole’s most admired designs. Featuring bold prints and work-appropriate pieces the collection will stores starting September 1 until September 30th.