Bloom.com Aims to Revolutionize the Way You Buy Beauty Products
There’s no shortage of online beauty stores that offer beauty conscious women a place to purchase their much needed beauty supplies. Still Bloom.com, an online “social beauty” store, has decided to setup shop and launch another beauty dedicated website. However, Bloom.com which only just launched this week, is very different and aims to “revolutionize the way you buy beauty products.”
The brainchild of Julie Mahloch, Bloom.com, is a hybrid between Birchbox.com and traditional online beauty stores; but unlike any site, this website, uses real women’s opinion on a plethora of products to offer potential buyers personalized (and unbiased) product recommendations. The suggestions come from a pool of women who for the past 18 months have rated products directly from their beauty closet. So, if you are a 30-year-old woman with dry skin that is also sensitive skin, the website will search for women who share your same profile and will suggest a “Best4You” product recommendation. Bloom.com is so please with this system – they plan to offer an unprecedented 365 Try It, Love It Guarantee. Meaning unhappy customers have up to a year to return a product. In exchange for the generous return policy Bloom.com will ask customers to explain the reason for the return as it will help give better recommendations.
Since the website is a social beauty store, one would expect some form of customer interaction and one would be right. The website also allows customers the opportunity to snoop on the “Beauty Cabinets” of fellow members. While peeking at random cabinets, users can read products reviews from products in the cabinets. Don’t want random people in your cabinet? Don’t worry they got you cover – you can easily lock your Beauty Cabinet and keep nosy peeps away from your business.
And, there’s more with each purchase customers will get samples (depending on what you spend) from either the Silver, Gold and Platinum gift sets that are personalized for, again, people with your same profile. Each purchase will also offer cash back, in the form of BloomDollars, to encourage women to buy products best suited for them rather than products that are on sale. We think Bloom.com maybe onto something.
What do you think? Is this something you are going to try?