Welcome to SoHo, VMV Hypoallergenics

I’ve actually been a long-time fan of the VMV Hypoallergenics brand, with Grandma Minnie’s The Big, Brave Boo-Boo Balm as one of the go-to treatments stored in my beauty arsenal (and though it says “Mom & Baby” it’s great for everyone, seeing as how at the moment I’m neither!).
While you’re taking a stroll in SoHo this weekend, stop by the new shop and receive a free gift while supplies last.
