December 2, 2022
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Hot! Hot Beauty Buy: Redken Extreme Strength Builder Plus

I am very particular about hair products, particularly hair treatments and conditioners. To me, they are the key to beautiful and healthy hair. Since I am all about simplicity when it comes to hair styling, it is important that my hair is easy to manage and style. As an African American woman with chemically relaxed hair, it is important that I treat my hair regularly with a deep conditioner that will promote strong hair that maintains healthy levels of moisture and shine. This is why I really like the Redken Extreme Strength Builder Plus deep conditioning treatment. This deep conditioner is armed with Interlock Protein Network and Fortifying Complex, which delivers protein and ceramide to the hair follicles to fortify weakened hair. Upon first use, I noticed a difference in the strength of my hair. Areas that routinely need a little extra care were less volatile and brittle. After a month of use, once per week, my hair line, a problem area for many women with chemically treated hair, is showing visible signs of strengthening and growth.

The deep conditioning treatment is a smooth, silky crème that is applied after a wash and left on the hair for 15 minutes. It has a soft, light scent and since the crème is loose, application is easy. Since I found that my hair needed an extra boost of moisture after use of this treatment, I follow with 2-3 minutes of my regular conditioner, rinse and style as usual. My hair has been much less brittle with extended use.

Redken Extreme Strength Builder Plus  is reasonably priced at around $20, and with results like these, it is definitely worth every penny.

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Melanie Meadows

Associate Editor for The Fabulous Report. Freelance Grantwriter.

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  1. The Redken Extreme Strength Builder Plus is NOT actually a conditioning treatment as you suggest. This is where A LOT of well intended hair fans are left feeling frustrated as yet another conditioning product that USED to work, stops working. I like how you mentioned following up with a conditioner. Yes! So necessary for healthy hair. And this is why:

    Remember, this product is NOT a conditioner! It is a Protein/Ceramide Blend. Conditioner and Protein are 2 completely different products. When used in conjunction, they maintain the scientific balance necessary for healthy manageable hair, leaving your hair fulfilled. So, too much of a good thing…usually is right? Is this the problem? Did you use too much of one or the other? or is it the product? The way to decipher this is all in maintaining the balance of moisture/protein. Hair that has been chemically processed will often lead to protein deficient hair. By using this product periodically along with a good conditioning regimen that does not include protein will provide a well balanced head of hair. Too much protein will in fact make hair very brittle (needs moisture!!) letting you know your moisture balance is deficient. Too much moisture and hair that snaps! Ouch! Also, be ware of oils, they act as a shield around the hair and, if the hair is already moisture deficient, makes it impossible for moisture to be absorbed. Always condition first before applying any kind of oils. That way, the oils can then act as a protective shield keeping the moisture in instead of the inability to accept any moisture into the hair shaft.