You Won’t Believe What Birchbox Just Did…
Monthly subscription service, Birchbox is growing and in a way that you might not expect. The company opened their first brick and mother outpost in SoHo New York’s most fashionable and trendy neighborhood. “We have learned so much about how we can drive customers to change their behavior online, and we see offline retail to evolve with our customer’s needs,” explained Katia Beauchamp, Co-Founder and Co-CEO of Birchbox.
The new retail space will offer customers a slew of one-of-kind experiences; as well as the ability to sample products in stores, take classes, beauty services provided by professionals and of course the option to “Build Your Own Birchbox,” a value offering in which shoppers can hand-pick five sample size products of their choice for just $15.
The shop which is located on 433 West Broadway features 2,000 products from 250 brands including Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series, and Art of Shaving.