January 30, 2023
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Hot! Celebrate the Opening of H&M’s Flagship Store with Jeff Koons

H&M along with co-hosts Jeff Koons, Adam Weinberg and Scott Rothkopf of the Whitney, will host a party to celebrate the opening of their Fifth Avenue Flagship, tomorrow. The evening will include celebrity appearances ( Olivia Wilde and Ashley Benson are expected to attend), a performance from Birdy and giveaways.

The the first 1,000 customers in line will receive an Access to Fashion Pass valued between $10 and $1000 as well as the chance to win free passes to the Jeff Koons Retrospective at the Whitney Museum of American Art. Additionally, customers who bring garments to recycle in H&M’s Garment Collecting program before the store opens will receive an entry to win gift cards valued between $50 and $100.

The new flagship at 589 Fifth Avenue, measuring 57,000sq ft, the largest H&M store in world, will open at noon. The uniquely designed location includes an impressive façade of windows, an immense five-story atrium and a 470 square foot LED screen which all create a regal feel upon entering the store.


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