H&M’s New Collaboration is With…
… Isabel Marant. The new partnership means sneaker wedges for everyone (we kid) but seriously we can look forward to spirited designs with–hints of rock ‘n’ roll, boho chic style–inspired by the Parisian lifestyle. The collection is slated to arrive worldwide on November 14th, 2013, and will feature clothing and accessories for women and teenagers, as well as Marant’s first-ever collection for men. We are naturally excited for what’s to come and the partnership. So it seems is Marant.
She explains: “I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
Now the waiting begins. In the meantime take a peek at the video on the collab.