Jason Wu is the New for Artistic Director for BOSS Womenswear
Jason Wu has Wu’ed Hugo Boss with his charming and lady like designs and has been name the new Artistic Director for BOSS Womenswear. In this role Wu will oversee the creative direction for all product and image related aspects of the principal womenswear Ready-to-Wear and Accessory line in the HUGO BOSS Group.
“I have long been a fan of HUGO BOSS’ vast tradition and lineage in extraordinary tailoring. With the state-of-the-art facilities that are unique to the HUGO BOSS design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear,” says Jason Wu.
The first collection for BOSS featuring Wu is set to debut during the New York Fall/Winter Fashion Week in February 2014. When the collection debuts, we expect youthful offerings infused with his whimsical design aesthetic. Indeed, the sentiment is echoed by Claus Dietrich Lahrs, CEO of HUGO BOSS. “This will generate a powerful and creative statement for BOSS Womenswear and show our commitment to focus even more on the female side of the brand.”