Birchbox and Gap are Launching a One-Stop Summer Beauty Shop
Come Friday, your local Gap store might look slightly more beauteous with the help of Birchbox. Birchbox and Gap have teamed up to launch a Birchbox Summer Beauty Shop at seven flagship Gap locations across the country (including spots in NYC, San Francisco, Chicago, Los Angeles, and Houston). The special beauty destination will launch this Friday, June 5 and run for eight weeks through the end of July.
In NYC, the participating Gap locations are the 34th Street and Broadway, Lincoln Square, and 17th Street and 5th Avenue shops.
What to expect: while the experience will vary from store to store, overall, the offerings include full-size beauty products from Birchbox’s extensive portfolio available in store, “Try Bars” where shoppers can test what works for them, and Build-Your-Own-Box and exclusive subscription starter boxes that feature must-have products for summer. Plus, there will be special events scheduled in these stores throughout the summer season. There’s fun to be had for all – with Birchbox items for both men and women.