September 29, 2016

Hot! Empowered By You Not Your Typical Underwear Company

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When it comes to buying underwear, we often don’t think about whether our purchase is sustainable or whether it helps impoverished women, we just buy what feels right. Empowered By You, however, wants you to see the process of buying underwear as a powerful tool to helping women in need. The lingerie line is produced at a UN Women’s certified factory in Sri Lanka and 20% of net profits benefit the Seven Bar Foundation, a nonprofit organization that provides loans to women that help them get out of poverty and into business via microfinancing locally and globally. In addition to donating funds to charity ($437,000 to date and loans given to over 2,415 women globally), the line is insanely comfortable. It is made with a patented silicone “flocking” technology and side-seam fusion technique that prevents slippage and imparts smoothness to ensure a steady wear.

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What’s more– Empowered By You created a special collection of panties for Scoop NYC. The collaboration between Scoop NYC and Empowered By You features two styles—a thong ($22) and a brief ($26)– in five colors. They are available at the Scoop NYC Meatpacking and SoHo stores. The panties are sold as single units in reusable and resealable packaging. Each package includes an insert with a personal testimonial from a woman who has received a loan to start her own business from the Seven Bar Foundation.

 

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