Lorenzo Martone Cycling Co. Celebrates its Pop-Up at the Paramount Hotel
Last week Wednesday, Lorenzo Martone celebrated the one year anniversary of Martone Cycling Co. as well as feted the launch of the first ever MCC Pop-Up Shop at the Paramount Hotel in New York City.
The clever pop-up showcases a stylish set of bikes offerings for the urban dwellers. “We are so excited to offer shoppers a more personalized interaction with the bikes. “We’ve anxiously awaited warmer weather, and this is the perfect way to ready yourself for Spring and Summer,” explained Martone. The shop, which is open till April 20th, carries exclusive t-shirts, water bottles, iphone cases and more designed especially for the shop by Brooklyn artist Justin Teodoro.
In attendance at the official opening celebration were some of the usual suspect including Laura de Gunzburg, Chris Salgardo, Simon Huck, Joey Giuntoli, Walt Cassidy, Eric Jennings, Saville Dorfman, Ken Gillett, Chelsea Hansford, and Leilani Bishop.