Lupita Nyong’o Breaking All Beauty Rules and Serves at Lancome Newest Brand Ambassador
Red-carpet darling and actress Lupita Nyong’o is changing the definition of beauty with her recently announced partnership with French cosmetic and skincare company Lancôme. As a newly named brand ambassador, Lupita joins an exclusive set of Academy Award winning actresses including Julia Roberts, Kate Winslet, Penélope Cruz but what sets her apart from this group: she’s the first woman of color to work with the brand in this capacity.
“What appealed to me about Lancôme is that they’re not dictating what beauty is,” she explained to WWD. “What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.”
Indeed, it seems Lancôme is committed to creating an environment in which little girls have a different view of what’s beautiful. “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance,” gushed Xavier Vey, President of Lancôme.