Ann Taylor Showscases New Flatiron Concept Store

Ann Taylor is once again making headlines, recently the retailer announced Katie Holmes as the new face of Spring/Summer 2011 campaign, and now come recent reports that Ann Taylor will now be known as just Ann Inc. (with jazz hands). Additionally, in recent months Ann Inc., launched a specialty concept store in the Flatiron district that’s a “stores within a store, giving it a more an upscale boutique like feel,” explained Andrew Taylor, Director of Public Relations, of the new concept store.

The store, which we recently previewed, is sophisticated something the Ann costumer will respond well to. It also features a “runway” with mannequins styled by Lisa Axelson, Ann Inc., creative director who is credited with reviving the brand after recent slumps.

(Image via My Life On and (off) the Guest List.com)