Bobbi Brown Wants All Girls to Feel Pretty Powerful and You Can Help… Here’s How
In America, the sex of a child makes no difference on whether he or she attends school. In some developing countries, sadly gender matters. In these countries female children are denied access to education. When this happens, girls are more likely to get married young, have children before their bodies can truly handle childbirth, sold to sex traffic rings and suffer from other issues including continued gender inequality. All research indicates that education a girl has far reaching effects on poverty. In fact, when a girl is educated the cycle of poverty is broken in just one generation.
The Girl Rising Fund is raising awareness on the importance of educating young women. And they need our money to . Luckily, Bobbi Brown Cosmetics is making easier to give with their recently launched campaign. “Pretty Powerful is a campaign that focuses on confidence,” says Bobbi Brown, Founder & CCO of Bobbi Brown Cosmetics,“Nothing makes a woman or girl feel more confident than being educated and gaining the knowledge and skills to better her life and the lives of her family and community. Now that is pretty powerful.”
Additionally, today in honor of International Women’s Day, Bobbi Brown will debut Pretty Powerful Mascara, a limited-edition lengthening-defining-volumizing mascara 100% percent of benefit the Pretty Powerful Campaign. The money from the $25 mascara will in turn support country and region specific charities that provide empowering opportunities for girls and women.
Get some mascara and help a girl. What better day to do it than International Women’s Day?