AnnaSophia Rob Celebrates H&M’s New Denim Campaign
Who doesn’t love a great pair of denim? H&M recently celebrated the coveted fashion staple with the release of their new campaign “Denim Days”. The retail brand tapped Seventeen Magazine and The Carrie Diaries star AnnaSophia Rob to host an in-store event commemorating the campaign.
The event took place this past Saturday (March 2) and hosted over 300 fashion savvy attendees. Guests enjoyed discounts on their favorite denim styles such as low rise, slime-fit and boot cut to H&M’s new designs such as boyfriend and distressed denim.
If that wasn’t enough, guests customized their denim with the help of Seventeen style experts, received fashion denim advice from AnnaSophia Rob herself and enjoyed treats and tunes during their shopping experience.
Denim lovers can enjoy the array of denim styles at 269 locations around the U.S. Check out h&m.com for more info on “Denim Days” and a location near you. — Melanie Castell