Origins Debuts New Skincare Line Aimed at Millennials
Estée Lauder’s Origins skincare line launched their new Skin Renewal Serum for millennials and their digital campaign at Neuehouse, a space for creative professionals in New York City. Estée Lauder featured millennials on an all-women panel where they shared their secrets to success. The panelists included Bee Stanton, ink illustrator for the skincare campaign, Stephanie Yolish, Yelp’s bubbly community director, and Lauren Kritzer, Chief Operating Officer of Applico, among others.
The millennials divulged their personal quarter-life crises and how the stress affected their skin. Rachel Martino, celebrity Youtube vlogger and Community Manager at Origins, confided that her quarter-life crisis happened when she was freelancing and the “stress was showing in her skin” and that’s when she was approached by Origins. The millennials advice included “do what you love and the money will follow,” “create your own job,” and “life is a marathon, not a sprint.” Invitees, a bevy of fashionable millennials, took home a sample of Origins Skin Renewal Serum to preserve their post-adolescent pimple-free skin. Beauty is not skin-deep, but with Origins Skin Renewal Serum we can start there.– Sonja Killebrew