Hot Vid: Go Behind the Scenes at H&M’s Paris Runway Presentation

Sure H&M dressed Helen Hunt for her Oscar appearance, but the Swedish retailer is not exactly couture (even though some might think it is). Still, that didn’t stop H&M from putting on a show during Paris Fashion week. And, it was a presentation like no other with stars like Ashley Olsen, Chloe Moretz and Emma Robert in attendance. New York Times’, Eric Wilson explains there was “a candle-lit pathway to an enormous tent that had been decorated like a fantasy apartment, with more than 15 small rooms where editors were seated on couches, beds, marble slabs and at gilded wicker seats around a dining table.” How’s that for extravagant?

Take a peek at the video from evening.