November 18, 2018

Hot! Gallery #NYFW: Backstage at Adam Selman with amika


In preparation for Adam Selman‘s debut of his FW 2016 collection at Milk Studios, we went backstage with amika and lead stylist James Pecis to get the scoop on the hair look. As Pecis described, the overall feel was grungy, rebellious, and inspired by “murder mysteries” that are oh-so-popular on the big and small screens right now. He even pointed to the board that showed a sample look, with a glistening red fabric peeking out from underneath the outer layer of one of the garments, hinting at “blood.”

The always fun and colorful amika products peppering the backstage scene included the Perk Up Dry Shampoo (crucial for creating this look), Detangling Brush, and the brand’s Digital Titanium 25mm Pro Curler.

Here’s how to get the look:

1. Apply amika Bombshell Blowout Spray from roots to ends, then blow dry using the Power Cloud Repair + Smooth Dryer.

2. Spray amika Perk Up Dry Shampoo throughout the hair.

3. Section hair into layers and starting with the bottom layer, curl the hair into S-shaped waves with the Digital Titanium 25mm Pro Curler.*

4. After curls are set, brush the hair inwards using the Detangling Brush to create a fluffy, textured look with a hint of static.

*Pecis described the process of creating these S-shaped waves as rather particular, inspired by his early studies of the French technique. For models who had thinner hair, extensions were added in to amp up the volume.

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