See What Guy Ritchie Has Been Up to… Or See David Beckham with Only his Unmentionables
You know how when you have of that thing you love it can get boring and stale? Yes, hasn’t happened with David Beckham. We can’t get enough of seeing him..um “modeling” underwear especially when he looks so good doing so (sorry Posh) as he does in mini movie for H&M. “I hope everyone has as much fun watching the film as I had making it,” says Beckham. The video is part of H&M’s efforts to promote their Bodywear line, and was shot by director Guy Ritchie. “David is the perfect leading man,” says Ritchie. “For me, this felt like more than a campaign – it was like directing a short film.”
The clever video which sees Beckham running through several locations as he loses clothes debuts worldwide today.