Campaign Trails: United Colors of Benetton Spring 2013
United Colors of Benetton, inclusion of faces from various backgrounds often in bright wares, is one of the reason that I enjoy seeing their campaigns. The spring campaign, is no different. For starters, the campaign is fronted by supermodel Alek Wek. The Sudanese model is joined by current it girl Charlotte Free, Lea T., Elettra Wiedemann, Hanaa Ben Abdesslem, Dudley O’Shaughnessy, and Kiera Chaplin.
The campaign is based on “the iconic value of color – a founding value for United Colors of Benetton and once again at the centre of our aesthetics and communications – to give a powerful assertion of the identity and excellence of this brand, which holds diversity as a value, and the unity of differences as a wealth to be treasured,” said Alessandro Benetton, UCB’s chairman, in a press release.
The models also share personal stories in in the behind the scenes video for the campaign. Here are the images: